The Bachchan family is perhaps the most expensive family that India has ever seen.Amitabh Bachchan is the biggest superstar of Bollywood, daughter-in-law Aishwarya Rai is already positioning herself on the Hollywood scene, son Abhishek is making a mark as an actor of substance, and wife Jaya Bachchan is playing the grand act of a loving mother, an affectionate wife while also taking strides as a politician.Brand Bachchan today is almost worth Rs 700 crore in the industry. Advertisement campaigns, movies, TV shows, events, the Bachchan grace them all. But of course for a heavy price.The jury may still be out on how Bachchan got involved in the Barabanki land controversy, but it can it ever affect his branding or the branding of his family?he sexagenarian is also India's highest-paid brand endorser, earning as much as Rs 36 crore each year from his endorsements for more than ten premium brands from Pepsi to Dabur to Chawanprash. People who come in after him in the list are are Sachin Tendulkar, Narain Karthikeyan, Shah Rukh Khan, Aamir Khan.
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